Case study / Dental practice
Brookwood Dental Studios
A private family dental practice in Knaphill, Surrey. The brief was a site that looks like the practice, that the owner can update without a developer, and that answers patients’ questions without ever quoting a price the practice hasn’t set.
Visit the live site
What was built
The practice, not a template
The practice's own logo, centred, and the colours of its original site. Treatment, fees, facial aesthetics, team and policy pages, in light and dark mode, built for phones first.
An editor the owner can run
Text, photos, treatments, team, fees and opening hours are edited at /admin. Changes save as a private draft, can be previewed, and go live on publish. Every publication is kept in a version history.
An assistant that knows its limits
The chat answers from the practice's own content. A price guard stops it quoting any price the practice hasn't published, a monthly spend cap and rate limits keep the bill fixed, and conversations are saved for the team to review.
Callbacks that reach a person
Visitors can ask for a call from the chat. The request lands in the practice inbox and in the editor, with the name, number and best time to call.
Insights without cookies
Page visits and clicks on Book, Call, Email and Directions are counted without cookies or stored IP addresses, and shown to the owner in the editor.
For UK practices
Want this for your practice?
The same build for your practice: your branding, your treatments and fees, the owner editor, the assistant and callbacks to your inbox.
from £2,500 build
+ £150/mo for hosting, the editor, the AI assistant and updates